Exhibit 14.4 presents some of the most common consumer sales promotion approaches. Select any three of the approaches and think of a purchase you have made in response to each. How important was the availability of the sales promotion to your ultimate decision to buy?

a. Crisis management is a very important function of any type of organization including for-profit firms, nonprofits, governmental entities, and others. Identify an example of an organization that faced a crisis of some type that was highly publicized. This could be a product recall that challenged a firm, a management or financial scandal, a natural disaster faced by a governmental body or charitable agency, or any other such issue.

b. Give your opinion of how they handled the crisis. What would you recommend that they could have done better?