Explain how companies design and manage product guarantees and warranties.

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Marketing Management

ISBN: 9781292404813

16th Global Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Dec 09, 2023 06:06 AM

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Explain how companies design and manage product guarantees and warranties.

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Designing and managing product guarantees and warranties is an important aspect of a companys overall product strategy and customer service These guarantees and warranties serve as assurances to custo...View the full answer

Marketing Management

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