Explain the role of brands in creating market value.

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Marketing Management

ISBN: 9781292404813

16th Global Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Dec 09, 2023 06:06 AM

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Explain the role of brands in creating market value.

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Brands play a crucial role in creating market value for businesses Market value is essentially the perceived worth of a company in the eyes of investors consumers and other stakeholders The role of br...View the full answer

Marketing Management

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