Explain what advertising is, describe the major types of advertising, discuss some of the major criticisms of

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Explain what advertising is, describe the major types of advertising, discuss some of the major criticisms of advertising, and describe the process of developing an advertising campaign and how marketers evaluate advertising. pp. 480–502 ADVERTISING p. 480

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Marketing Real People Real Choices

ISBN: 9780135199893

10th Edition

Authors: Solomon, Michael R

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