Honda, the Japanese automobile and motorcycle manufacturer, is a leading global brand and one of Japan’s three big automotive companies, along with Toyota and Nissan.

In the international market, it competes with brands like Volkswagen, Ford, General Motors, Hyundai, Fiat, Chevrolet, and Mitsubishi Motors in addition to Nissan and Toyota. The company’s ability to deliver innovation and performance has won acclaim in overseas markets for many of its products; for example, the 2006 Honda Civic was recognized as the Drivers’ Choice Best Small Car and Best of the Year by Motor Week, and in 2018, the Honda Accord was named the Car of the Year at the North American International Auto Show in Detroit. In 2019, marketing consultancy Interbrand ranked Honda as the world’s 21st best brand.......

1. Discuss the role of Honda’s communication strategy and its slogan “The Power of Dreams” in its brand-building.

2. Discuss Honda’s creative strategy for customer engagement based on the campaigns you have read about.

3. Do you think Honda’s content mixing approach is effective?

Can written content be as effective as video- based content for a brand like Honda?