What are the key aspects of Harrahs customer loyalty program? What are the key drivers of its
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What are the key aspects of Harrah’s customer loyalty program? What are the key drivers of its success?
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The loyalty program rewarded customers based on the tier in which they were categorized Gold Plat...View the full answer
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Marketing Management
ISBN: 9780135887158
16th Edition
Authors: Philip Kotler, Kevin Keller, Alexander Chernev
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