What are the key aspects of Harrahs customer loyalty program? What are the key drivers of its

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What are the key aspects of Harrah’s customer loyalty program? What are the key drivers of its success?

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Marketing Management

ISBN: 9780135887158

16th Edition

Authors: Philip Kotler, Kevin Keller, Alexander Chernev

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Question Posted: Dec 25, 2023 08:47 AM

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What are the key aspects of Harrahs customer loyalty program? What are the key drivers of its

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The loyalty program rewarded customers based on the tier in which they were categorized Gold Plat...View the full answer

Marketing Management

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