Describe the key principles in managing an integrated marketing campaign.

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Marketing Management

ISBN: 9781292404813

16th Global Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Dec 09, 2023 06:06 AM

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Describe the key principles in managing an integrated marketing campaign.

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Key Principles in Managing an Integrated Marketing Campaign 1 Consistency Deliver a consistent message across all marketing channels and platforms Mai...View the full answer

Marketing Management

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