How can companies exploit the marketing potential of public relations and publicity?

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■ How can companies exploit the marketing potential of public relations and publicity?

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A Framework For Marketing Management

ISBN: 9780130185259

1st Edition

Authors: Philip Kotler

Question Posted: Oct 15, 2024 09:00 AM

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How can companies exploit the marketing potential of public relations and publicity?
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How can companies exploit the marketing potential of public relations and publicity?

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A Framework For Marketing Management

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