How can companies use packaging, labeling, warranties, and guarantees as marketing tools? (Page 169)

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How can companies use packaging, labeling, warranties, and guarantees as marketing tools?

(Page 169)

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A Framework For Marketing Management

ISBN: 9781292093147

6th Global Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Jul 26, 2024 06:00 AM

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How can companies use packaging, labeling, warranties, and guarantees as marketing tools? (Page 169)

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A Framework For Marketing Management

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