How do cultural, social, personal, and psychological factors influence consumer buying behavior?

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■ How do cultural, social, personal, and psychological factors influence consumer buying behavior?

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A Framework For Marketing Management

ISBN: 9780130185259

1st Edition

Authors: Philip Kotler

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Question Posted: Oct 15, 2024 08:00 AM

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How do cultural, social, personal, and psychological factors influence consumer buying behavior?
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How do cultural, social, personal, and psychological factors influence consumer buying behavior?

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A Framework For Marketing Management

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