How does an exclusive brand such as Louis Vuitton grow and sell more, while remaining fresh and
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How does an exclusive brand such as Louis Vuitton grow and sell more, while remaining fresh and retaining its cachet?
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Louis Vuitton has employed many different strategies to maintain its luxury brand status Louis ...View the full answer
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Related Book For 
Marketing Management
ISBN: 9780135887158
16th Edition
Authors: Philip Kotler, Kevin Keller, Alexander Chernev
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