How is Pret A Manger using mystery shopping as a way of controlling the marketing effort?

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How is Pret A Manger using ‘mystery shopping’ as a way of controlling the marketing effort?

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Marketing Management : A Relationship Approach

ISBN: 9798474275802

2nd Edition

Authors: Hollensen, Svend

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Question Posted: Oct 16, 2024 04:00 AM

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How is Pret A Manger using mystery shopping as a way of controlling the marketing effort?
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How is Pret A Manger using mystery shopping as a way of controlling the marketing effort?

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Marketing Management : A Relationship Approach

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