How would you characterise the international marketing strategy of Pret A Manger? Standardisation or localisation?

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Marketing Management : A Relationship Approach

ISBN: 9798474275802

2nd Edition

Authors: Hollensen, Svend

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Question Posted: Oct 16, 2024 04:00 AM

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How would you characterise the international marketing strategy of Pret A Manger? Standardisation or localisation?
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How would you characterise the international marketing strategy of Pret A Manger? Standardisation or localisation?

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Marketing Management : A Relationship Approach

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