How should Burger King balance cost-cutting initiatives with investing in an integrated marketing campaign to create and
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How should Burger King balance cost-cutting initiatives with investing in an integrated marketing campaign to create and sustain top-of-mind awareness and gain market share?
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Burger King began to grow once more after rediscovering its roots and strea...View the full answer
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Related Book For 
Marketing Management
ISBN: 9780135887158
16th Edition
Authors: Philip Kotler, Kevin Keller, Alexander Chernev
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