Look beyond the functional benefits. Emotional and selfexpressive benefits and brand personality can provide a basis for

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Look beyond the functional benefits. Emotional and selfexpressive benefits and brand personality can provide a basis for sustainable differentiation and a deep customer relationship.

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Marketing Management

ISBN: 9780133871319

7th Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Oct 08, 2024 06:04 AM

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Look beyond the functional benefits. Emotional and selfexpressive benefits and brand personality can provide a basis for sustainable differentiation and a deep customer relationship.
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Look beyond the functional benefits. Emotional and selfexpressive benefits and brand personality can provide a basis for

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Marketing Management

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