Low-cost carriers have entered Asia in a big way in recent years. What can SIA do to

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Low-cost carriers have entered Asia in a big way in recent years. What can SIA do to ensure that passengers are willing to pay a premium for its service relative to the much cheaper low-cost carriers especially for short-haul flights where service is less of a significant factor?

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Marketing Management

ISBN: 9780133871319

7th Edition

Authors: Philip Kotler, Kevin Keller

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