Turn to the Index of Economic Freedom (Table 2-1) and identify where the BEMS are ranked. What

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Turn to the Index of Economic Freedom (Table 2-1) and identify where the BEMS are ranked. What does the result tell you in terms of the relevance of the index to global marketers?

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Global Marketing Management

ISBN: 9780130332714

4th Edition

Authors: Warren J. Keegan, Mark C. Green

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