What are the four controllable variables that make up the marketing mix and why must each be

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What are the four controllable variables that make up the marketing mix and why must each be carefully researched and planned to ensure a successful marketing effort?

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Hospitality Sales And Marketing

ISBN: 9780866123259

5th Edition

Authors: James R Abbey

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Question Posted: Jun 16, 2024 03:18 AM

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What are the four controllable variables that make up the marketing mix and why must each be

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Hospitality Sales And Marketing

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