What are the key benefits of franchising for Popeyes franchisers and franchisees? What are the drawbacks of

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What are the key benefits of franchising for Popeyes franchisers and franchisees? What are the drawbacks of franchising?

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Marketing Management

ISBN: 9780135887158

16th Edition

Authors: Philip Kotler, Kevin Keller, Alexander Chernev

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Question Posted: Dec 25, 2023 08:55 AM

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Popeyes was founded in the New Orleans suburb of Arabi in 1972 by serial entrepreneur Al Copeland, who wanted to compete with fried chicken giant KFC. The first Popeyes restaurant initially found...
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What are the key benefits of franchising for Popeyes franchisers and franchisees? What are the drawbacks of

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Benefits The collaboration with franchisees brought immediate results to Popeyes whi...View the full answer

Marketing Management

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