What are the keys to successful local product launches (e.g., Maybellines Wonder curl in Japan)?

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What are the keys to successful local product launches (e.g., Maybelline’s Wonder curl in Japan)?

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Marketing Management

ISBN: 9780135887158

16th Edition

Authors: Philip Kotler, Kevin Keller, Alexander Chernev

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Question Posted: Dec 25, 2023 08:55 AM

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What are the keys to successful local product launches (e.g., Maybellines Wonder curl in Japan)?

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Marketing Management

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