What four psychological factors influence a customers purchase behavior? Name and explain each of the four factors.
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What four psychological factors influence a customer’s purchase behavior? Name and explain each of the four factors.
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Customer purchase behavior is influenced by a multitude of factors including psychological ones Four key psychological factors that influence purchase ...View the full answer
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Related Book For
Marketing An Introduction
ISBN: 9781292294865
14th Global Edition
Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
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