What is a service? Can services be differentiated as consumer services and industrial services?

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Marketing An Introduction

ISBN: 9781292294865

14th Global Edition

Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik

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Question Posted: Mar 20, 2024 03:00 AM

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What is a service? Can services be differentiated as consumer services and industrial services?

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A service is an intangible product or activity that is offered to fulfill a specific need or desire of a customer Unlike physical goods services are n...View the full answer

Marketing An Introduction

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