What organizational structures and processes do managers use to manage new-product development?

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Marketing Management

ISBN: 9780133871319

7th Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Oct 08, 2024 06:04 AM

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What organizational structures and processes do managers use to manage new-product development?
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What organizational structures and processes do managers use to manage new-product development?

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Marketing Management

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