With an initial price tag of $250, the high-tech Adidas 1 is not targeted at a broad

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With an initial price tag of $250, the high-tech Adidas 1 is not targeted at a broad market. What role can the Adidas 1 play in the company's public relations plan?

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Global Marketing Management

ISBN: 9780130332714

4th Edition

Authors: Warren J. Keegan, Mark C. Green

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Question Posted: Oct 10, 2024 12:00 PM

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With an initial price tag of $250, the high-tech Adidas 1 is not targeted at a broad

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Global Marketing Management

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