16. Some economists suggest that the increase in e-commerce within the business-to-business (B2B) market will lead to

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16. Some economists suggest that the increase in e-commerce within the business-to-business (B2B)

market will lead to greater competition and more goods and services becoming commodities, meaning they will compete solely on price. How do you think this competition is likely to affect buyers within the B2B market? How would it affect sellers?

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E-marketing

ISBN: 9781315506524

7th Edition

Authors: Judy Strauss, Raymond D Frost, Frost Raymond D

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