1. Cross-tabulate fast-food consumption classification (recoded S3A) with the demographic characteristics (some recoded): age (S1), gender (S2),...
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1. Cross-tabulate fast-food consumption classification (recoded S3A)
with the demographic characteristics (some recoded): age (S1), gender (S2), payment method (D1), number of people living at home (D3A), education (D5), income (D6), employment (D7), marital status (D8), and region. Interpret the results.
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Related Book For
Basic Marketing Research: Leeds University Business School
ISBN: 207990
4th Edition
Authors: Malhotra, Naresh K
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