1. Do the restaurant ratings (q9_1, q9_7, q9_26, q9_36, q9_39) differ for the various demographic characteristics (some...
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1. Do the restaurant ratings (q9_1, q9_7, q9_26, q9_36, q9_39)
differ for the various demographic characteristics (some recoded): age (S1), gender (S2), payment method (D1), number of people living at home (D3A), education (D5), income (D6), employment (D7), marital status (D8), and region? Interpret the results.
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Related Book For
Basic Marketing Research: Leeds University Business School
ISBN: 207990
4th Edition
Authors: Malhotra, Naresh K
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