1. Following the methods outlined in the text, develop a plan for conducting a focus group to...
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1. Following the methods outlined in the text, develop a plan for conducting a focus group to determine consumers’
attitudes toward and preferences for imported automobiles.
Specify the objectives of the focus group and write a screening questionnaire.
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Related Book For
Basic Marketing Research: Leeds University Business School
ISBN: 207990
4th Edition
Authors: Malhotra, Naresh K
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