5. The franchisor wants to own the very best locations. These are money makers, and their prime...

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5. “The franchisor wants to own the very best locations. These are money makers, and their prime locations make them an advertisement for the brand. They have to be just perfect.” Debate this statement.

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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