2. Suppose Baskin-Robbins wants to know why some people do not eat ice cream regularly. Develop a...
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2. Suppose Baskin-Robbins wants to know why some people do not eat ice cream regularly. Develop a cartoon test for this purpose.
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Related Book For
Basic Marketing Research: Leeds University Business School
ISBN: 207990
4th Edition
Authors: Malhotra, Naresh K
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