3. The Coca-Cola Company has asked you to conduct Internet focus groups with heavy users of soft...

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3. The Coca-Cola Company has asked you to conduct Internet focus groups with heavy users of soft drinks.

Explain how you would identify and recruit potential respondents.

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Basic Marketing Research: Leeds University Business School

ISBN: 207990

4th Edition

Authors: Malhotra, Naresh K

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Question Posted: Oct 10, 2024 12:01 PM

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Basic Marketing Research: Leeds University Business School

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