4. Devise word-association techniques to measure consumer associations that might affect attitudes toward personal computer purchases.

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Basic Marketing Research: Leeds University Business School

ISBN: 207990

4th Edition

Authors: Malhotra, Naresh K

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Question Posted: Oct 10, 2024 12:01 PM

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4. Devise word-association techniques to measure consumer associations that might affect attitudes toward personal computer purchases.
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4. Devise word-association techniques to measure consumer associations that might affect attitudes toward personal computer purchases.

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Basic Marketing Research: Leeds University Business School

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