4. Some companies have adopted reverse logistics systems under pressure from government regulation. Should this idea be

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4. Some companies have adopted reverse logistics systems under pressure from government regulation. Should this idea be generalized to all products? To all firms? What are the arguments pro and con? If you were a supply chain manager for an automobile maker, how might you go about responding to such legislation? What could you do to create an efficient reverse supply chain?

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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