3. The Zara sidebar argues that quick response can be done without state-of-the-art information technology. Do you

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3. The Zara sidebar argues that quick response can be done without state-of-the-art information technology. Do you agree? Is the Zara case unusual? Would Zara be better off by introducing SCM hardware and software that it currently lacks? Does the Zara example generalize to other situations?

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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