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Review the HP case, Case 1.1, and Questionnaire towards the end of the book. 1. Develop a focus group discussion guide for understanding the consumer
Review the HP case, Case 1.1, and Questionnaire towards the end of the book.
1. Develop a focus group discussion guide for understanding the consumer decision-making process for personal computer purchases.
2. Devise word association techniques to measure consumer associations that might affect attitudes towards personal computer purchases (Please list some test words)
3. Design sentence completion techniques to uncover underlying motives for personal computer purchases.
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