6...... Recode q6 (likelihood of choosing HP) into two groups: Definitely would choose (rating of 1), and
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6...... Recode q6 (likelihood of choosing HP) into two groups:
Definitely would choose (rating of 1), and probably would or less likely to choose (ratings of 2, 3, 4, and 5).
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Related Book For
Basic Marketing Research: Leeds University Business School
ISBN: 207990
4th Edition
Authors: Malhotra, Naresh K
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