6. Select an industry of your choice. Contact one of the syndicated firms to obtain industry sales...

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6. Select an industry of your choice. Contact one of the syndicated firms to obtain industry sales and the sales of the major firms in that industry for the past year. Estimate the market shares of each major firm.

From a published source, obtain information on the market shares of these same firms. Do the two estimates agree?

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Basic Marketing Research: Leeds University Business School

ISBN: 207990

4th Edition

Authors: Malhotra, Naresh K

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Question Posted: Oct 10, 2024 12:01 PM

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6. Select an industry of your choice. Contact one of the syndicated firms to obtain industry sales...

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Basic Marketing Research: Leeds University Business School

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