7. Select any firm. Using secondary sources, obtain information on the annual sales of the firm and...
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7. Select any firm. Using secondary sources, obtain information on the annual sales of the firm and the industry for the last 5 years. Use a spreadsheet package, such as Excel, or any microcomputer or mainframe statistical package, to develop a graphical model relating the firm’s sales to the industry’s sales.
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Related Book For
Basic Marketing Research: Leeds University Business School
ISBN: 207990
4th Edition
Authors: Malhotra, Naresh K
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