8. Visit the Web sites of competing sneaker brands (Nike, New Balance, and Adidas). The URLs are...
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8. Visit the Web sites of competing sneaker brands
(Nike, New Balance, and Adidas). The URLs are www.nike.com, www.newbalance.com, and www.adidas.com. From an analysis of information available at these sites, as well as a conducting a search in social media, determine the criteria used by consumers in selecting a sneaker brand.
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Related Book For
Basic Marketing Research: Leeds University Business School
ISBN: 207990
4th Edition
Authors: Malhotra, Naresh K
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