1. Form a group of five or six people to discuss the following statement: Correct definition of...
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1. Form a group of five or six people to discuss the following statement: “Correct definition of the marketing research problem is more important to the success of a marketing research project than sophisticated research techniques.’’ Did your group arrive at a consensus?
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Related Book For
Basic Marketing Research: Leeds University Business School
ISBN: 207990
4th Edition
Authors: Malhotra, Naresh K
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