8. Visit the GfK Custom Research North America Web site (www.gfkamerica.com). Identify some of the surveys recently
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8. Visit the GfK Custom Research North America Web site
(www.gfkamerica.com). Identify some of the surveys recently completed by GfK. What were the sample sizes, and how were they determined in these surveys?
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Related Book For
Basic Marketing Research: Leeds University Business School
ISBN: 207990
4th Edition
Authors: Malhotra, Naresh K
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