for males. Awareness, attitude, preference, intention and loyalty were measured on a 7-point Likert type scale (1

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for males. Awareness, attitude, preference, intention and loyalty were measured on a 7-point Likert type scale (1 = very unfavourable,

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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Question Posted: Oct 26, 2024 06:00 AM

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for males. Awareness, attitude, preference, intention and loyalty were measured on a 7-point Likert type scale (1

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Marketing Research: An Applied Approach

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