In a small group discuss the following issues: Are there any dangers (for researchers and participants) in

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In a small group discuss the following issues: ‘Are there any dangers (for researchers and participants)

in conducting in-depth studies on issues that participants hardly reflect upon on a day-to-day basis?’ and ‘Projective techniques cannot work well with shy and introverted participants.’

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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