5 In a small group discuss the following issues: Are there any dangers (for researchers and participants)

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5 In a small group discuss the following issues: ‘Are there any dangers (for researchers and participants) in conducting in-depth studies on issues that participants hardly reflect upon on a day-to-day basis?’ and ‘Projective techniques cannot work well with shy and introverted participants.’

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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