respondents have missing values that are denoted by 9.

Analyse the Benetton data to answer the following questions. In each case, formulate the null and alternative hypotheses and conduct the appropriate statistical test(s).

a Obtain a frequency distribution for each of the following variables and calculate the relevant statistics:

awareness, attitude, preference, intention and loyalty towards Benetton.

b Conduct a cross-tabulation of the usage with gender. Interpret the results.

c Does the awareness for Benetton exceed 3.0?

d Do males and females differ in their awareness for Benetton? Their attitude towards Benetton? Their loyalty for Benetton?

e Do the respondents in the pretest have a higher level of awareness than loyalty?

f Does awareness of Benetton follow a normal distribution?

g Is the distribution of preference for Benetton normal?

h Assume that awareness towards Benetton was measured on an ordinal scale rather than an interval scale. Do males and females differ in their loyalty towards Benetton?

i Assume that loyalty towards Benetton was measured on an ordinal scale rather than an interval scale. Do males and females differ in their loyalty towards Benetton?

j Assume that attitude and loyalty towards Benetton was measured on an ordinal scale rather than an interval scale. Do the respondents have a greater awareness of Benetton than loyalty for Benetton?