1 As a research consultant to the Union of European Football Associations (UEFA), you are to develop...

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1 As a research consultant to the Union of European Football Associations

(UEFA), you are to develop a model that explains supporters’ attendance at professional games. Evaluate literature, secondary data and intelligence sources to identify the factors that influence attendance at professional football games. Formulate a structural model and draw a path diagram.

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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