1 Assume that Clayton has come to you for advice. What information will she need before deciding...

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1 Assume that Clayton has come to you for advice. What information will she need before deciding whether or not this service is feasible! Heather Clayton is president of Express Air, a small commuter airline company based in St. Andrew. Express Air currently provides air taxi and corporate flight services to local businesses. To boost company profits. Clayton is considering offering a regular service between St. Andrew and Bayville, a major city about 340 miles from St. Andrew. There are presently no regular flights between St. Andrew and Bayville. St. Andrew- Bayville fliers must either charter a plane or leave from Eastport City Airport, which is about 50 miles from St. Andrew. Before establishing this Executive Express service.

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Marketing Research: An Applied Approach

ISBN: 187935

3rd Edition

Authors: Thomas C. Kinnear, James R. Taylor

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