1 How may the social and cultural background of a researcher affect they way they: gather...
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1 How may the social and cultural background of a researcher affect they way they:
■ gather qualitative data?
■ interpret the whole array of qualitative data they have gathered?
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Related Book For
Marketing Research: An Applied Approach
ISBN: 187938
2nd Edition
Authors: Naresh K. Malhotra, David F. Birks
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