1 How may the social and cultural background of a researcher affect they way they: gather...

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1 How may the social and cultural background of a researcher affect they way they:

■ gather qualitative data?

■ interpret the whole array of qualitative data they have gathered?

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Marketing Research: An Applied Approach

ISBN: 187938

2nd Edition

Authors: Naresh K. Malhotra, David F. Birks

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