7 What are the advantages and disadvantages of handing over audiotapes of qualitative interviews to a typist

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7 What are the advantages and disadvantages of handing over audiotapes of qualitative interviews to a typist who has taken no part in the interviews?

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Marketing Research: An Applied Approach

ISBN: 187938

2nd Edition

Authors: Naresh K. Malhotra, David F. Birks

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