1 Obtain a copy of an old marketing research report (many marketing research agencies or companies that...

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1 Obtain a copy of an old marketing research report (many marketing research agencies or companies that have commissioned research will provide copies of old reports for educational purposes). Evaluate the ways in which you could improve the structure and style of presentation in this report.

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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